Daryn Kagan, journalist and former news broadcaster, is also the author of her own blog, Daryn Kagan, about becoming a wife and mom, and finding life after TV news.
Daryn is very aware of her readers, and speaks directly to them. She also uses her blog to promote her newspaper columns, her personal website, and her twitter. So she is 100% aware of having an audience, and I think she tailors her posts to that effect. It sounds less like she is working through her ideas, and more like she just wants to talk about it and get it off her chest, hoping to inspire others along the way.
She has a definite funny voice and a clever turn of phrase. She makes her opinion very clear, which I appreciate. She formats her blog posts by returning at the end of every line.
It makes it kind of hard to read.
But thats just my opinion.
Like it or not, I think it adds to her voice. It makes it more punctuated and staccato, but I think it makes it seem even less natural and more geared towards its readership. I don’t know if thats good or bad. Or neither.